Meet Aviaya Nathali Arnetz

This is not a biography or a cv. This is a welcome hug and an invitation to get to know me better.

My name is Aviaya, but my friends call me Avi. And since you're here I know we're friends, so please call me Avi!


I am an intuitive coach and mentor working with soul workers - visionaries who know they are here to do their soul's work on earth.

I am both a dreamer and a doer, and a seer of patterns, energy, and untapped potential. My gift is creating safe spaces for rapid evolution, expansion and transformation. My superpower? Making things easier - not by ignoring complexity, but by holding complete faith in your innate power.

My vision for you

I want you to have the courage to fully step into your identity as a divine being and God-led entrepreneur, because the world is waiting for you. I want you to follow your soul's path, live the life of your deepest dreams, and break free from the ordinary and expected - so you can trust in the extraordinary and the unexpected. I play in the zone of courage, possibility, and power, and I invite you to play with me!  

Who I am

I hold a MSc in Business and Economics from Stockholm School of Economics and spent 30 years in the corporate world, the last 13 in my own business. I started my first company in 2008 and have always viewed entrepreneurship as a deep dive into personal development. I had my spiritual awakening in 2010 and have let myself be guided and led by the divine ever since.

My journey has been one of deep transformation, merging strategy with intuition, and leadership with soul .

I am a
✔ Coach & Mentor
✔ MSc in Business & Economics from Stockholm School of Economics
✔ Entrepreneur since 2008
✔ Master Face Reader certified by The Lotus Institute
✔ Yoga teacher specializing in yin, restorative, yoga nidra - because deeper, softer, and slower is the way I move through yoga and life
✔  Student of life, money, manifestation and energetics - forever learning, forever expanding

Why I'm here

I am here to make ripples all over the world, by walking alongside God-led women who take their life, joy and fulfilment seriously. This is about more than success - it's about presence, purpose, and letting your soul lead the way.

Though I am based in Stockholm, Sweden, my work is global. My programs are primarily in English, but if we work 1:1 you can choose between Swedish and English.

If you feel the pull, it is not by chance.
Let's step into your next level - together. 

Aviaya Nathali Arnetz

Becoming Aviaya

My life has been filled with unconventional decisions, and one of them was to change my name in 2024. A decision that really turned my life upside down.

Born Anna Elisabet, I am now Aviaya Nathali. Why?

Because the challenges I had described for me when I had my name read in the summer of 2024 resonated far too deeply in me to ignore. What if - just what if - there was a way to put these challenges to rest and get to live the rest of my life free of them? Not free from challenges, but free to face a new level of evolution and new challenges.

Since changing my name I have gone through a rapid process of growth and expansion into becoming Aviaya. Sometimes it has felt too slow, but I know everything is unfolding at the exact right pace. What I have lived in the last year is beyond what I can explain in a short paragraph, and it is the foundation of all my programs and mentoring.

I have stretched my capacity for personal power, divine trust, taking care of my emotions, embodying a new identity, and deepen my understanding of the energetics of business and money in ways I didn't even know was possible.

When we work together, no matter which option you choose, I promise you I always give you my all, no matter which shape or form: the depths of my lived wisdom, my downloads and channelings, or me being your biggest supporter and cheering you on, no matter what endeavours you decide to embark upon.

There are not many dreams or desires that surprise me, so you can always feel safe in sharing your heart and soul with me. With the emotional capacity I have, I can hold you and guide you through evolution, leaps of faith, and dreams coming true in a way not many can.  

Poddtips för dig som vill lära känna mig bättre
Podcast episodes if you want to get to know me better

Becoming the woman who runs a God-led business
2025

An Instagram Live together with LiYing Lim about becoming the woman who runs a God-led business. Watch this powerful transmission here

The journey of Aviaya Arnetz
2025

In the 2nd episode of The Business Goddess Podcast with Kim Hansson I share my journey of becoming Aviaya, about having my father as my senior advisor (even though he passed in 2012), about being the bridge between the traditional business paradigm and the new and how I use all the tools in my toolbox as a coach and mentor.  

Pengar och andlighet
2024

Det pratar jag om med Agneta Wahlström Ihr i Nyckeln till frihet. Ett både sprudlande och allvarligt samtal där vi pratar om allt från skönheten i dubbel italiensk bokföring till att låta företagandet utvecklas under resans gång. I samtalet får du även tips på hur du kan prata med barn och ungdomar om pengar och hur du gör själv för att öppna upp för flödet av pengar i ditt liv.  Vill du lyssna på spellistan jag pratar om i samtalet så hittar du den här.

Mera bokföring, kreativt företagande och att låta glädjen leda vägen
2023

I episod 12 av Moneyfestation pratar jag med Nadia Wallin om att ta plats i sig själv, skapa ett lustfyllt företag, face reading, bokföring och holistisk ekonomi. 

Rädslan för bokföring och Skatteverket - så vanligt bland egenföretagare!
2022

Det pratar jag med Jessica Hjert om i Företagsterapeuten. Där berättar jag också om min kringelikrokiga väg som företagare och alla de projekt jag har testat på vägen mot den här verksamheten, som jag från början kallade Drömfångaren. 

Nyfiken på att höra om bakgrunden till mitt företag?
2021

Då kan du lyssna på mig i episod 20 av The Brand Expert Podcast - "Skit-enkel bokföring & ett personligt varumärke", ett samtal med Malin Hammar Blomwall.

My personal journey
2019

This episode of Awakening moments was recorded 2019. It is a conversation with Nadia Wallin about yoga, burn out, synchronicity and finance, and how I always find my way back to the numbers.  I call myself an Advanced Practicioner Being Fucking Human, Nadia added the title Financial Rockstar. The episode is in English and you can find it on Spotify.